Founded in 2012, the Outer Banks Boil Company (OBBC) is a seafood catering and takeout concept that creates an alternative dining experience, gathering friends and family around one table to enjoy a delicious and perfectly prepared Signature Seafood Boil. Outer Banks Boil Company offers customers a takeout option, prepped and ready to steam at home, as well as catered events for parties over 10 people where a boiler arrives at the client's location to provide a full service, one-of-a-kind experience. The brand currently has 10 locations dotting the eastern seaboard - New Jersey, Maryland, Virginia, North Carolina, and Florida with additional locations in various stages of development.

When OBBC initially came to us they were managing their three locations’ catering schedule from a google spreadsheet. They were in desperate need of an upgraded website that reflected their growing brand while maintaining their fun, down-home, coastal personality. After taking a deep dive into the ins-and-outs of their entire operation, we were able to offer OBBC a complete solution. We began with a site redesign, a plan to transition their locations to subdomain sites, and we transitioned their customer journey from the awkward Google form to a fully-customized online catering request page. The catering request page worked out so well that we added a custom online takeout order form a few years later. Additionally, we created a full “back office” within their website where staff manages both takeout and catering functions - including automated emailing and SMS texting, and Point of Sale order payment. Promotions for OBBC rely on an integrated CRM where their communicate regularly with their 25K+ customers. On the design front, we were able to refine their brand, update their logo, create a mascot, and implement a brand guide for all of their growing locations to follow.