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about
elevate your website
Not often do you find a website creative studio that gives you a boutique experience combining both design and development expertise.
You usually get one or the other.
Your website is one of your business's most valuable assets and we treat it that way. When you work with SA Solutions you deal directly with our experienced founders in a close collaborative process. When you sign on with us you work directly with us - no junior person or intern is ever assigned to lead your project.
Founded by partners Jody and Maddie McNamara, our studio combines technical expertise with creative vision to deliver websites that are both beautiful and highly functional.
With 200+ websites launched and 75 sites under ongoing maintenance, Jody and Maddie will guide you through the entire process, creating a website that stands out to both users and search engines—helping your company or organization make a lasting impact.
Jody
With over 30 years of experience, Jody is a seasoned software engineer who leads our efforts in Search Engine Optimization (SEO), accessibility, compliance, and custom programming. She ensures your site meets industry standards while maximizing visibility and performance.
Maddie
Maddie, a design professional with over 10 years of experience, takes charge of your site’s structure, visuals, and user experience (UI/UX). She crafts intuitive and aesthetically compelling designs that engage visitors and align with your brand identity.
How we run our business
Our Values
Always be Collaborative
You are expert(s) in your business. We are experts in putting your business in the best possible online position. We strive to always collaborate: Your vision matched with our expertise. We work with you to achieve the common purpose of enhancing your business.
Always be flexible
Stuff happens. Sometimes the road you're on is not exactly straight and you’re forced to find a new method or come up with a new idea. We strive to always be flexible enough to roll with the punches.
Always be in Beta
In the development world “beta” refers to the final testing phase before a new product is released. “In beta” means you’re still trying to find places where you can improve. We believe in always being “in beta” - Always growing, always refining, and always making improvements. (Added benefit for websites: Google will thank you for constantly refining!)
Our Approach
We believe in the power of words and visuals and how they interact to create something magical. We know how that sounds - intentionally vague and something businesses say to connect with you. But at the root, it is all about communication and storytelling. Everyone has a story and sometimes the simplest task of communicating that story can be an incredible uphill battle. That's where we come in. Getting to the core of who you are, what you offer, and why your story matters…then delivering that information concisely to your audience in a way that actually converts.
Frequently Asked Questions
We've compiled some questions we get asked a lot below but if we don't cover anything you're curious about, don't hesitate to reach out!
We work with all different types of clients in all different industries, of all different sizes, and all around the world. The varying types of clients keeps our work fresh and allows us to indulge in something that we love most about this industry: getting to delve deep into the work of so many different types of people and businesses. We have found that many studios who only build for a specific industry end up with work that looks like a whole lot of the same. We love to flex our creative muscles on your project and we want you to stand out from the crowd. That's not going to happen with a website that looks exactly like your competitors'.
Our main service offering is website design and development but we offer many peripheral services that can help your business send a clear message. Take a look at our Custom Websites page for a full rundown. We also offer our Templates+ service to clients whose business doesn't require the high-touch process of our Custom Sites. And, of course, we offer Maintenance Plans to our clients once their site is completed.
We take pride in our extremely collaborative process. After all, you are the expert about your business! Our process revolves around four phases:
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Strategy & Information Architecture
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UX/UI Design
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Alpha Development
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Beta Development & Launch
We walk through what is included in each of our phases on our Custom Websites page.
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Our usually quote 8-12 weeks for a new custom website or custom redesign. Please remember, though, that much of timing depends on the size of your website and the varying level of your needs. Custom code, for example, might take a little longer whereas a site of 5-6 pages might take less time.
Our Template+ sites take 3 days to create with a 3-week lead time for content collection.
Yes. Whether you choose a custom website or a Templates+ site, we build every project with a strong SEO and AI Visibility (GEO) foundation. With our custom sites, we take the time to fully understand your business, we develop an SEO/GEO strategy that complements your site content and architecture. We align your site’s content, keywords, and structure to support how both search engines and AI platforms understand and surface your business. This includes a clear site architecture, strong relevant content, strategic meta titles and descriptions, and informative alt text for images. For Templates+ sites, this optimization is built around the content and keyword structure you provide, ensuring your site is well-positioned for visibility from day one.
SEO (Search Engine Optimization) helps search engines understand what your website is about and when it should appear in search results.
GEO (Generative Engine Optimization) focuses on how your website appears in AI-driven results—tools that summarize information, answer questions, and recommend resources directly to users.
Both rely on clear structure, high-quality content, and consistent signals that your website is a trustworthy source of information.
Website accessibility is the practice of designing and developing websites so people with disabilities can understand and navigate the site. We take website accessibility very seriously and run your site through several different tools to make sure that your site is accessible by WCAG 2.2 (Web Content Accessibility Guidelines) standards - the primary international standard for web accessibility.
In addition to our work, we strongly recommend including the UserWay.org free accessibility widget on your site. This tool is on most of our sites and you can see it in action by clicking on the little stick figure in the lower right corner of this site. Take a look! The UserWay tool picks up where we leave off and makes sure your site is aligned with the latest U.S., Canadian, and European regulations.
It is! Search optimization is not a one-time task. SEO/GEO is not a “one and done” situation. Search engines update their algorithms regularly. Competitors publish new content. And AI search tools are constantly evolving in how they discover and recommend information.
That’s why many of our clients choose to incorporate SEO and GEO work into their ongoing maintenance plans or annual retainers. With consistent monitoring and thoughtful updates, your website can continue to grow its visibility and authority over time.
The short answer is "No". We do not work within existing sites because we have no idea what we'd be walking into. A website should be built with a careful strategy from the bottm up. We do, however, offer two web design service options. You can read more about our custom website and templated website options here:
We develop on the Wix platform utilizing either their Classic Editor or Studio Editor depending on the needs of your project. Wix may have started out as DIY platform but we still haven’t reached the limit of what we can create! Wix's introduction of both Velo (a javascript-based development platform) and the Studio Editor has only enhanced our ability to build custom solutions for you. We have found Wix to be the safest platform in terms of security and the easiest for clients to learn to navigate.
We offer a staggered payment plan that begins with a 20% deposit to reserve your spot on our calendar. The remaining balance is distributed across the project timeline as each phase of the project is completed. We understand that this is an investment and businesses come with varying cash flow issues, so if a payment plan is preferred, we are more than happy to discuss options. Please Note: The investment for a custom website starts at $6,000.